Amazon's powerful content play

screen shot from the amazon comparison page.

Look at the default Kindle Fire pic vs. Apple's generic iPad2 pic.

Amazon has content front and center. 
Apple's only showing off the sleekness of the iPad.

I think that's a strong message to consumers. Just worth noting that point.

Think about the iPhone ads that include some of the cool apps. They're all about the experience. Apple rarely makes a point of all the content available for you on iOS. So Amazon has found a good differentiator and is pushing it hard. Even if it's only a difference in the marketing, I think it's subconsciously powerful. The content brands are marketing for the kindle. You immediately associate it with things you already like.

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