The color of fresh: Green

With the new Starbucks logo going green, I couldn't help but first feeling like something is missing. It took me a minute to realize the shift that is in the process of taking place. Around the year 2000 the hottest color around was blue. Everything was being branded in blue, lots and lots of blue.

In the mid 2000s, like ~2006 all of a sudden orange and reds, warm colors, became the in color. At least where brands and especially the web were concerned.

Here we are in 2011, and here's an initial indicator (maybe I missed plenty of earlier ones) that green is the new blue. Green is in. Whip out your photoshops or illustrators or whatever it is you use and get cracking on those new green logos.

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