Think about it. The most likely place for emergent consciousness would be on twitter. It's basically a giant neural network where each person is a node. Retweeting would be amplifying and transmitting a signal, ignoring a tweet lets the unimportant signals die down. Facebook, although it has more nodes is too spread out in terms of user focus to act as a classic neural net. Most of the nodes are just playing farmville.
Today I thought about creating a World Brain TV site that could keep track of the realtime trending topics of twitter, grabbing all video, audio, and picture content for those trending topics and mash them into a constant TV station that gives you a glance into the collective consciousness of twitter. It wouldn't be too hard to do. You could even intersperse it with relevant advertisements.
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